At 404, we consider coaching to be the most important part of your CrossFit experience. We require coaches to develop a personal relationship with each athlete to assist in reaching fitness goals. Our coaches understand limitations and will always help find solutions to scale workouts for each athlete. 


CrossFit404 equips its coaches with new learning opportunities, certifications and team seminars to bond and collaborate, and brainstorm ideas for improving the gym's collective experience. Interested in coaching with us? Email with your letter of interest.


Joshua Schumacher

Joshua Schumacher (Schu) is from Harvard, Illinois and claims an impressive ten years of experience as a CrossFitter. He’s a world traveler, a fan of the Green Bay Packers and can be found hanging at Ponce City Market, Krog Street Market or enjoying a meal on Buford Highway. 


“I coach at CF404 because I want to help others succeed in their fitness goals while learning the movements correctly in a safe environment. CrossFit404 is my home.” 

Robert Anderson

Head coach Robert Anderson is from Tigard, Oregon and played baseball and soccer growing up. Robert has been CrossFitting for seven years and is a dedicated coach and lifter with a sharp eye for helping 404 athletes improve their form and performance. Robert follows the Seattle Mariners and when he’s not CrossFitting, he enjoys being lazy and indulging in Menchies Froyo.


“I dropped in at CF404 before moving to Atlanta. It reminded me of my gym back home. Very caring owners and coaches, athletes that care about improving and for each other. It has a great atmosphere and community and I like to be a part of that.”

Kelvin Scott

Coach and Manager, Kelvin Scott, spent his growing up years in Asia. He is a seasoned Athlete, playing basketball and volleyball in high school he continued on to play NCAA basketball and transitioned into CrossFit once his career came to an end. He has 3 years of CrossFit experience and is passionate about people and helping them better themselves. He loves the outdoors and just about any sport he can play, you may even catch him doing acrobatic trampoline dunking at the Atlanta Hawks halftime. 


"I was introduced to CF404 through my brother who coached here, soon after I met a girl who I ended up marrying a year and a half later and then came on board to manage the gym so its pretty safe to say this gym has been very good to me!"

Alex Browning

Alex Browning is an experienced CrossFit coach from Johns Creek, Georgia. While growing up, Alex participated in football, soccer, golf, swimming, diving and gymnastics. He is a fan of the Georgia Bulldogs and enjoys living in Atlanta for the food, sports and music. Alex is a tremendously positive and encouraging coach who believes fitness is its own reward. 


“CrossFit 404 has a great community of athletically minded coaches and clients that all strive to be a better version of themselves. As coach, I am happy to contribute to the growth and development of this community and its members.”

Chris Ricks

Active duty Air Force Captain, Chris has lived around the world but calls Boise, Idaho home. Chris has been CrossFitting for five years and in his free time enjoys lazy weekends cooking at home with his girlfriend and their two dogs Zoey and Ruthie. Chris has a background in jiu-jitsu, kickboxing and wrestling.


“I became a coach because I had let myself get to the point of sickness with my poor diet and lack of exercise but through CrossFit I was able to not only heal myself but achieve a level of fitness I never thought was possible. I feel it is my responsibility to help those who want to help themselves.”

Madison Levy

Madison is a CrossFit Level 2 trainer and holds multiple other CrossFit certifications such as CrossFit Gymnastics and CrossFit Kids. Madison earned her Bachelor's and Master's Degree in Exercise and Health Science at Kennesaw State University. She has been involved in CrossFit since 2011. 


She grew up in sports from soccer, cheerleading, swimming, and rugby which initially led her to her involvement in CrossFit. She loves finding new ways to challenge herself and CrossFit has always provided that. For her, being a coach is extremely rewarding. She enjoys being able to have a small, but positive impact on others lives. Outside of CrossFit, she loves to have new experiences, travel, explore local festivals, get outdoors, and play with her dog. 

Danielle Wellborn

Danielle Wellborn hails from Ashland, Alabama and attended Auburn University. She took her career to Atlanta to pursue fashion and enjoy all of the food festivals, excellent concerts and restaurants that the city has to offer. Danielle was involved in gymnastics, cheerleading and softball growing up. Today she enjoys hiking and outdoor activities, as well as coaching at 404.


“I decided to become a coach to inspire others to pursue their fitness goals. I love the challenges and competitiveness that I get from being a coach. My goal as a coach is to help people achieve their fitness goals while learning the correct form and technique.”

Kyle McGowan

Kyle McGowan is an Atlanta native and accomplished lifter with six years of CrossFitting experience. Kyle is a football fan and also enjoys going to Atlanta festivals and dining out at Bar Taco and Barcelona. 


“I enjoying helping people have that 'ah ha' moment with a new movement and helping to push themselves to new levels.” 

Jacqueline Boisvert

Jacqueline Boisvert is originally from Annapolis, Maryland, where she was involved in horseback riding while growing up. Today, in addition to CrossFitting (she has four years’ experience), she plays tennis, hikes and enjoys hosting dinner parties and traveling. She has degrees from Emory and Columbia, and speaks English, French and Arabic. 


“Fitness brought a whole new level of confidence into my life, and I love helping people experience a similar transformation. CrossFit is a fantastic way for busy professionals to learn about their body and its potential, all while taking control of their health. Being a part of that process is a huge responsibility and brings joy to my life.” 

Ashley Reese

Ashley Reese graduated from Howard University, where she pursued a bachelor’s in Health Science and a minor in Psychology. She is originally from Long Island, New York and now resides in Atlanta, GA. She found her love for fitness after gaining the “freshman 30” and beginning her weight loss journey back to her original high school weight. Her fitness transformation led her to her current fitness career and her desire to live an overall healthy life. A life that honors the Mind, Body, and Soul. She is a certified ACE group fitness instructor, NASM personal trainer and CrossFit Level One Trainer. She is also pursuing her precision nutrition certification


As an instructor, my main goal is for everyone to feel better at the end of the workout then when they walked in. To me, working out is a time where you can escape from the stress of daily life, and just focus on YOU! I enjoy motivating my classes to reach their true potential and teaching them the correct form to ensure maximum mobility.”

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Mon  5:30a–8:30p

Tues  5:30a–9:30p

Wed   5:30a–9:30p

Thurs  5:30a–9:30p

Fri  5:30a–7:30p

Sat  8a–1p

Sun  9a–11p, 5p-6p