At 404, we consider coaching to be the most important part of your CrossFit experience. We require coaches to develop a personal relationship with each athlete to assist in reaching fitness goals. Our coaches understand limitations and will always help find solutions to scale workouts for each athlete. 


CrossFit404 equips its coaches with new learning opportunities, certifications and team seminars to bond and collaborate, and brainstorm ideas for improving the gym's collective experience. Interested in coaching with us? Email with your letter of interest.


Joshua Schumacher

Joshua Schumacher (Schu) is from Harvard, Illinois and claims an impressive ten years of experience as a CrossFitter. He’s a world traveler, a fan of the Green Bay Packers and can be found hanging at Ponce City Market, Krog Street Market or enjoying a meal on Buford Highway. 


“I coach at CF404 because I want to help others succeed in their fitness goals while learning the movements correctly in a safe environment. CrossFit404 is my home.” 

Jackie Fisher

Jackie was a lifelong dancer turned CrossFitter back in the Summer of 2013, and once she understood what it meant to breathe heavy with intensity, she never looked back. Jackie believes that we can fix a lot of life’s “stuff” through movement and breathwork. She has been coaching since February of 2019 and doesn’t see herself on any other career path.


During her free time, Jackie enjoys spending as much time as possible outdoors, preferably with her husband and two dogs. Jackie is a major foodie and could spend her entire life on a mission to find the best sourdough bread, coffee, and scones that this world has to offer.


“I’ve only been a member of 404 for a really short time, but I can already see that they demonstrate high moral standards, and they bring a sense of inclusivity to every single person who walks through their doors. I am thankful to have been given the opportunity to not only train beside some really strong athletes, but to lead them as their coach is a true privilege that is not to be taken for granted.”

Kelvin Scott

Coach and Manager, Kelvin Scott, spent his growing up years in Asia. He is a seasoned Athlete, playing basketball and volleyball in high school he continued on to play NCAA basketball and transitioned into CrossFit once his career came to an end. He has 4 years of CrossFit experience and is passionate about people and helping them better themselves. He loves the outdoors and just about any sport he can play, you may even catch him doing acrobatic trampoline dunking at the Atlanta Hawks halftime. 


"I was introduced to CF404 through my brother who coached here, soon after I met a girl who I ended up marrying a year and a half later and then came on board to manage the gym so its pretty safe to say this gym has been very good to me!"

Nate Norwood

Nate Norwood originally born in Milwaukee, Wisconsin but raised here in Atlanta, GA. He played collegiate football at Appalachian State University for 4 years as a defensive end. He enjoys training, talking, and traveling. 


"I love coaching at Crossfit 404 because I have the opportunity to impact someone's life beyond fitness, my goal is to help them prepare and win at life."

Chris Ricks

Active duty Air Force Captain, Chris has lived around the world but calls Boise, Idaho home. Chris has been CrossFitting for five years and in his free time enjoys lazy weekends cooking at home with his girlfriend and their two dogs Zoey and Ruthie. Chris has a background in jiu-jitsu, kickboxing and wrestling.


“I became a coach because I had let myself get to the point of sickness with my poor diet and lack of exercise but through CrossFit I was able to not only heal myself but achieve a level of fitness I never thought was possible. I feel it is my responsibility to help those who want to help themselves.”

Madison Levy

Madison is a CrossFit Level 2 trainer and holds multiple other CrossFit certifications such as CrossFit Gymnastics and CrossFit Kids. Madison earned her Bachelor's and Master's Degree in Exercise and Health Science at Kennesaw State University. She has been involved in CrossFit since 2011. 


She grew up in sports from soccer, cheerleading, swimming, and rugby which initially led her to her involvement in CrossFit. She loves finding new ways to challenge herself and CrossFit has always provided that. For her, being a coach is extremely rewarding. She enjoys being able to have a small, but positive impact on others lives. Outside of CrossFit, she loves to have new experiences, travel, explore local festivals, get outdoors, and play with her dog. 

Kyle McGowan

Kyle McGowan is an Atlanta native and accomplished lifter with six years of CrossFitting experience. Kyle is a football fan and also enjoys going to Atlanta festivals and dining out at Bar Taco and Barcelona. 


“I enjoying helping people have that 'ah ha' moment with a new movement and helping to push themselves to new levels.” 

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Mon  5:30a–8:30p

Tues  5:30a–9:30p

Wed   5:30a–9:30p

Thurs  5:30a–9:30p

Fri  5:30a–7:30p

Sat  8a–1p

Sun  9a–11p, 5p-6p